I'm Interested in Building a Custom Home. Where Do I Start?
- Jarrett Svendsen
- Jun 9
- 3 min read
Start Here.
You’re thinking about building a custom home. That’s exciting—and a little overwhelming. You might be wondering:
How much will it cost?
How long will it take?
Where do I even begin?
As custom home builders, we’ve guided hundreds of families through this journey. And if there’s one thing we’ve learned, it’s this: the right starting point makes all the difference.
Here’s where to begin—and what to avoid—if you want to build a home that fits your vision, your lifestyle, and your budget.

Step 1: Start with the “Why,” Not the Floor Plan
Before you talk square footage or kitchen finishes, take a step back and ask:
Why are we building a custom home?
What’s not working in our current living situation?
What kind of lifestyle do we want this new home to support?
These answers become the foundation of everything else. They guide design decisions, budget priorities, and how we define success together.
At Ethos Builders, we call this the Discovery Phase—because it’s about understanding you before we ever talk about what to build.
Step 2: Don’t Start with Bids—Start with a Builder
Many people make the mistake of gathering bids from multiple builders before they even know what they’re building. But without a detailed plan, every number you get is just a guess—and usually a low one.
A better approach? Find a builder you trust early.
Look for someone who:
Takes time to educate you
Has a clear, proven process
Prioritizes partnership over price
Understands energy performance, build quality, and long-term livability
When you bring a builder on board early, they can help you:
Analyze land options (if you haven’t bought land yet)
Assemble the right design and engineering team
Build a realistic budget from the ground up
Make informed decisions before you’re too far in
This is how you avoid costly redesigns, delays, and disappointment.
Step 3: Understand the Process (and Timeline)
Custom homes aren’t fast. They’re personal. Done right, the process can take 12–24 months from concept to completion. That includes:
Discovery & Visioning – Defining your goals
Land Selection – Evaluating feasibility and fit
Design Development – Architecture, layout, and performance goals
Pre Construction Planning – Engineering, permitting, estimating
Construction – Where the vision becomes reality
Knowing this upfront gives you realistic expectations and a smoother experience. A good builder will walk you through every phase with clear milestones and regular check-ins.
Step 4: Define Your Budget Range Early (Even If It’s Broad)
You don’t need to know the exact cost on Day 1. But you should have a range—whether it’s $900K–$1.1M or $1.5M–$2M. This helps your builder and design team shape the project responsibly.
Remember, the budget is NOT just about the final number—it’s about making smart trade-offs. Do you prioritize energy efficiency? Custom finishes? Outdoor living? We can help align your investment with what matters most to you.
Step 5: Focus on Fit, Not Just Features
This is a relationship-driven process. You’ll be working closely with your builder for many months. So ask yourself:
Do I feel heard and respected?
Are they proactive with communication?
Do they have a clear plan and strong values?
Do I trust them to be honest—even when it’s hard?
You’re not just hiring someone to build your house. You’re choosing a partner to facilitate your vision and your investment. Make sure it’s someone you want in your corner.
Bonus: Ask Better Questions
Here are a few powerful questions to ask when interviewing builders:
What does your pre-construction process look like?
How do you manage budget vs. design intent?
Can you walk me through a past project, from start to finish?
How do you help clients make decisions with confidence?
What’s your approach to energy efficiency, indoor air quality, and build quality?
These questions will reveal far more than “How much do you charge per square foot?” ever will.
Ready to Start? Let’s Talk.
Building a custom home is one of the biggest investments—financially and emotionally—you’ll ever make. Don’t rush the beginning. Start with clarity. Start with trust. Start with a builder who’s invested in you.
If you’re ready to explore what building could look like, let’s talk. We’d love to hear your vision, walk you through our process, and help you decide if we’re the right fit.
This is your dream. Let’s build it the right way—starting today.
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